San Francisco Creative, available worldwide.

Hey there, thanks for stopping by.

I’m Alex, originally from the Central Coast, I now ply my trade in the Bay Area.

Growing up, my early exploration influenced much of my work. I was always drawn to sunsets over the ocean or the summer-dry rolling hills in my backyard, and that’s evident today in my photos—which often feature warm, vibrant palettes. In recent years, my photos have reflected my time living in San Francisco, surrounded by Victorian architecture and the open spaces nearby.

My professional work extends beyond city life and includes commercial, hotel, wedding, and lifestyle photography. While each field requires a certain set of tools and experience, my approach remains the same as I always attempt to seek out life’s most authentic moments.

Beyond photography, I bring a strategic edge as a social media manager and brand consultant, working with enterprise, local, and commercial clients to elevate their digital presence. I have successfully executed international photography projects, developed brand strategies, and led paid partnership campaigns that consistently generate 100K+ impressions. Additionally, I license high-demand digital assets globally and provide creative consulting that drives engagement and strengthens brand identity.

When I’m not looking through a viewfinder, I’m playing soccer with friends, traveling to surf or surfing to travel, perfecting my video skills, or just laying in the sun.

Select clients:

American Airlines, AAA, Urth, AutoCamp, Proper Hotels, The House on Pine Mountain, The Sea Ranch House, Upton Home, VanCamp

Social: @alexsamuelss

Recent Work: American Air

FAQs

What camera gear do you use?

My go-to setup is currently all analog! Specifically a Pentax 645n & Minolta X570. I find that this combo is perfect for creating a “look” or “feeling” that I personally am naturally drawn towards. The analog workflow is extremely enjoyable to me and I appreciate how my images turn out almost every time.

I rely on my iPhone 15 Pro for the majority of my video projects. Many of my clients ask for Instagram Reels to share on their respective pages and the iPhone + Log format is ideally suited for crafting that type of content. This allows me to produce captivating and easily relatable clips that audiences find pleasant to watch.

You’re also a social media manager and consultant?

Yes! Photography is my passion, and social media/storytelling are the tools I use to share both my work and my clients' stories with the world. I regularly help brands—both big and small—craft authentic, effective narratives that align with their goals. My focus is on creating visually engaging content that resonates with their audiences. By combining my eye for photography with my professional social media expertise, I've helped brands expand their reach and connect with more people.

How can I get in touch with you?

If you’d like to chat, email me at alex@alexsamuels.co or click on the ‘Contact’ page at the top of this website.

How can I license your work?

I’m currently working alongside the talented team over at KINTZING for all of my licensing work. Please reach out either to me over email or contact them directly if you’d like to utilize any of my images.