KidVenture Studios - Case Study
Roles: Creative Strategist & Social Media Manager
Project Background
Joining the KV Studios team, I took on multiple roles to help launch the brand, develop its social media presence, and manage paid advertising campaigns.
At the time, the business was in its early stages, with only a basic website and inactive social media accounts. I worked closely with the Founder, Web Developer, and Communications Manager to establish a strong social media presence from the ground up—crafting platform-specific strategies to generate leads, promote special offers, and drive engagement. I also oversaw content planning, optimized paid ad campaigns, and implemented social media workflows to ensure consistent growth across channels.
Role In Focus
As the sole creative strategist, I was responsible for defining the brand’s tone, editing content, and implementing efficient social media workflows.
Social Media Management: With the business’s social media channels essentially starting from scratch, I began by simplifying handles, rewriting concise, keyword-rich bios, and launching new channels on platforms like NextDoor and LinkedIn. Collaborating closely with the Founder, I helped craft new workflows, introducing tools like Canto for asset management and Loomly for social media scheduling. From there, I oversaw regular posting across all platforms, focusing on Meta, where I shared 5-6 posts per week, with an emphasis on reels for greater reach. In the first two weeks, our reels generated over 23K new accounts reached, helping us connect with our target audience of parents in the Greater Portland Area.
Advertising: After successfully optimizing the website’s order flow (see details below), I set up a Facebook Business Page, adding brand logos and bios to establish a professional presence. From there, I launched Meta Ads Manager to begin running paid campaigns.
With the Founder’s approval, I implemented two distinct campaigns—one focused on driving website traffic and the other on generating leads. By leveraging website data from the initial campaign, I created a custom audience, allowing our ads to collect leads more effectively. Additionally, I introduced A/B testing for content (see details below), refining ad performance and engagement. These optimizations resulted in a ROAS of 2.8, showing the effectiveness of our targeted approach to reaching parents and families.
Content Creation & Design: Working with a limited asset library, I edited and produced reels and graphic posts using Premiere Pro, CapCut, and Canva. Reels were crafted to resonate with our target audience—parents in the Greater Portland Area, with content showcasing products that would be ideal gifts for kids. Graphics focused on educating parents about the brand’s value, positioning it as a thoughtful, useful gift idea for their children.
In collaboration with the Web Developer, I later took charge of front-end design, creating web pages in Figma and Canva, as well as designing flyers for school distribution, to further promote gift ideas for parents and expand brand awareness.
Media
Wrap-Up
At its core, my role was to apply well-rounded marketing expertise to drive lead generation for the business. By establishing social media workflows, refining content, managing advertising, and collaborating with the team, our efforts resulted in a 67% increase in leads. This was an ideal outcome, as the business’s initial high price point meant success wasn’t dependent on a large following—just a few high-value conversions per month.
Following this initial success, the business was ultimately sold for profit, with its software later adopted by a major company (undisclosed due to NDA).
Beyond the results, leading the marketing efforts gave me invaluable experience in leadership—from strategizing big-picture goals to guiding day-to-day execution.
Tools Used
Premiere Pro // Meta Ads Manager
Canva // Photoshop
Canto // Loomly